So if they’re asking just the support, “I want to do this. Yeah, a lot of it’s brainstorming internally, but we also look at what our customers are asking for through our support channel. How do you guys come up with what things to put in the title? Obviously, there’s search traffic research going into that.
#Jotform blog how to
It looks like you guys post things like How to Create a Property Listing Online, How to Start an Online Clothing Business From Home, Three Widgets That Will Help you Increase Form Completion Rate. Now, I’m on you guys’ YouTube page today. You can include those transcripts in different places, and that helps drive the SEO traffic. So you can use things like a transcript of what your video is, whether it’s a two-minute demo video or a four or five-minute newsletter video or a very much of a long form type of a podcast video, those kinds of things. And then the video is what helps draw people in. Well, I mean, video you can use the descriptions inside of things like YouTube and other types of channels. What does that mean? How do you think about video SEO? I mean, not only just in, say, traditional text types of content but also in video content, has been very big for us, also. We have really planted our flag on the SEO side and have used that and leveraged that tremendously across all different types of platforms.
But our marketing has really been revolving around SEO.
What we’ve focused on, really, is delivering a good, solid, high quality product, and making the user experience good. All of our growth has been purely organic. We’ve never taken a dime of any investor money anywhere. What’s been your guys’ go-to-market? How have you grown the user base? Let’s go and talk about that, right? You’re obviously competing in a space … There’s a lot of venture-backed companies, right, in your same space? There’s some also that are boot strap, very capital efficient. We’ve seen incredible revenue growth across all aspects. But point being though, you’ve seen revenue grow, not just headcount growth, you’ve also watched significant revenue growth, as well. Let me pull up the source on that and read it. That 100 million number you guys put out in a press release, I believe. You’re over 100 million now today, right? I mean, and just to put that in revenue terms, you joined before you guys broke 40 million bucks in AR. So I think if you looked at the headcount, I want to say I’m probably in the first 50 employees that were hired for the company, so I’ve seen us grow from where we were to we’re closing in on 400 employees now. As that grew, I had to leave the marketing side alone, and then kind of move over to help grow this new division. And then, I guess, about four years ago now, we decided we wanted to start up a new division for enterprise and was asked to head up that part of it. I started off as in the marketing side, helping them build up the marketing department as the CMO. I’ve been with Jotform since March of 2016, is when I started working here.
Now, just so people understand the origin story here, you are not an original cofounder, right? How did you get involved, what year? All right, ., Steve, you ready to take us to the top? He’s got more than 30 years of experience in the space with companies like the Walt Disney Company, Ministry of Transport in Australia and Blue Cross CA. Before Jotform, he was president at Hartert and Associates, a marketing consultancy that worked with B2B and B2C SaaS companies. He’s the vice president of enterprise operations at Jotform, with responsibilities that include marketing, brand, and corporate partnerships. 1.1m organic clicks due to lean, mean content marketing.
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